What makes this election particularly noteworthy is that it may be the first time in recent El Cerrito history that a major City-backed ballot measure has faced organized and effective opposition.
For months, supporters of Measure C characterized opponents as anti-library, accused residents of spreading misinformation, and in some cases described critics as bullies. Some residents even reported concerns about being publicly targeted or doxxed for questioning the measure.
Yet the early election results suggest something different may be happening.
A vote against Measure C does not necessarily mean a vote against libraries. Many residents have repeatedly expressed support for library services while simultaneously questioning the size of the tax, the proposed financing structure, the connection to the Plaza TOD project, the potential issuance of up to $37 million in bonds, and the lack of consideration given to lower-cost alternatives.
The early returns suggest that voters may be evaluating the measure on its merits rather than accepting the narrative that opposition equals opposition to libraries. If these results hold, the election could signal a broader shift in El Cerrito politics: residents are willing to support City projects, but they are also willing to say no when they believe the proposal itself is flawed.
The message from voters may not be “we don’t want a library.”
The message may simply be: “This is a bad tax measure.”
El Cerrito Committee for Responsible Government (ECCRG) 
now on to the District voting plan mandated by the Court to replace the Civil Rights violation of selecting candidates chosen by the voters in “at large” voting and by the EC City Council KABAL which produces BART board candidates and other like minded candidates rather than candidates chosen by the voters!
On Wed, Jun 3, 2026 at 8:20 AM El Cerrito Committee for Responsib
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