It promises a modern space with more computers, community areas, expanded programming, and new services — all things most of us genuinely value. But building a new website and putting a fresh coat of paint on a campaign message doesn’t change the underlying realities that matter to residents — especially seniors and families with young children.
Residents have seen this pattern before: ambitious promises, followed by cost overruns, shifting priorities, and new requests for funding. A new website cannot erase that history.
1. Campaign Language Isn’t the Same as Full Disclosure The site repeatedly claims funds “cannot be used for any purpose other than a new library.”
But legal restrictions don’t guarantee financial isolation. Cities commonly allocate administrative and support costs across funds. El Cerrito is no exception. Voters deserve full transparency about how dollars actually function once collected.
2. “Separate From the General Fund” Doesn’t Mean Untouchable Accounting segregation doesn’t prevent internal charges for staffing, overhead, or shared services.
“Separate” in name can still bleed into general expenses in practice. Over the years, residents have watched restricted funds redirected through accounting practices, leading to repeated requests for new taxes to cover basic services.
3. A Track Record of Broken Promises El Cerrito has repeatedly asked voters to approve new taxes and fees with assurances of stability and restraint. Yet residents have continued to see: • Repeated tax measures • Rising utility and parcel taxes • Growing pension and benefit obligations • Declining reserves
4. Promised Programming Without Sustainable Funding The campaign promises expanded programming, more services, and enhanced community offerings.
But El Cerrito already struggles to fund extended hours and basic operations.
Adding new programs requires: • More staffing • More benefits and pension costs • More utilities and maintenance • More administrative support The City does not currently have the long-term financial capacity to implement and sustain these expanded services without raising taxes again. In other words, today’s promises may become tomorrow’s tax increases.
5. Senior Exemptions Are Narrow — The Messaging Isn’t The campaign states that seniors may apply for an exemption.
However, the process is complex, limited, and poorly communicated. One program hasn’t been active since 2008 and the other program requires a lien on your house.
Many seniors on fixed incomes are likely to continue paying this tax despite assurances to the contrary.
6. There’s No Guarantee the Library Will Actually Get Built The ballot language does not mandate a completed library by a specific date. Special taxes often continue even when timelines shift.
7. “Independent Oversight” Sounds Good — But What Power Does It Have? The campaign does not clarify authority, enforcement, or transparency mechanisms. Without enforcement power, oversight often becomes symbolic rather than effective.
8. Operating Costs After Year Ten Are Not Covered After Year Ten, operating costs revert to the General Fund, creating future financial pressure. This virtually guarantees future budget cuts or additional tax measures.
9. Love for Libraries ≠ Support for Every Funding Plan We love libraries. We also value transparency, fiscal responsibility, and fairness for seniors and families.
Conclusion Rebranding does not change the truth.
This parcel tax proposal relies on optimistic projections and incomplete disclosures. El Cerrito deserves better than repeating the same cycle of promises followed by financial strain.
We can support great libraries without sacrificing fiscal integrity.
If there were an Olympic event for exploiting loopholes, our City Manager would be bringing home gold. Over and over again, residents are told that this tax or that funding source is for a specific purpose. We are assured the money is restricted, safeguarded, and protected from misuse. And yet—time and again—the funds end up blended into the General Fund, with little to no evidence they were used as promised. This isn’t accidental. It’s structural. It’s enabled by vague language and political coordination.
The City received approximately $6 million in federal ARPA funds intended to support community recovery following COVID—economic relief, public health response, and targeted community investment. Instead, the City Manager used a loophole to classify the money as “operations,” allowing it to be swept into the General Fund. Once there, the trail went cold. No clear accounting. No public-facing report showing how those dollars directly benefited the community. What was billed as targeted federal relief became flexible general revenue.
This wasn’t a one-off. The pool tax was marketed for a specific recreational purpose and ended up subsidizing broader City operations. The utility users tax was sold as a way to stabilize essential services, but it was folded into the General Fund. The real property transfer tax (RPPT) was promoted as a tool to support long-term community needs, like a senior center and library, but was again absorbed and blended until it became effectively untraceable. Each time, voters were given a purpose. Each time, execution told a different story.
We are now being asked to approve another parcel tax. Supporters point to reassuring language: construction, library operating costs, and community services. It sounds specific until you look closer. Unlike parcel taxes in neighboring cities, this measure is deliberately loose. There are no hard caps. No precise definitions. No meaningful restrictions prevent funds from covering City overhead.
The City’s recent service delivery study now allows departments to allocate a portion of central administrative costs to individual funded programs. In practical terms, this means that portions of the City Manager’s salary, along with costs for executive support, finance, human resources, and general administration, can be charged directly to the library budget.
While this cost-allocation model is presented as a technical accounting improvement, its real impact is more consequential. It enables the City to shift a significant share of overhead expenses onto the library fund—effectively redistributing General Fund costs into another tax-supported program.
This practice is likely sufficient, at least on paper, to cover ongoing over-expenditures within the library’s operating budget. However, it does not resolve the underlying structural imbalance. The base level of spending continues to exceed the revenue generated by the funding measure itself.
As a result, the City is not correcting the cost problem—it is relocating it to another funding source – again at residents expense.
Historically, this mismatch between recurring expenses and recurring revenues has led to repeated drawdowns of reserves. Instead of aligning service levels with sustainable funding, the City has relied on one-time balances and internal transfers to close the gap. The new allocation framework risks continuing this pattern under a different name.
A sustainable operating model requires more than creative accounting. It requires aligning staffing, administration, and service levels with realistic, long-term revenue—not masking structural deficits by transferring them into separate tax streams.
So even if the measure says funds are for library purposes, a substantial share can legally flow back to City Hall. This is exactly why the language is vague. This is exactly why it matters.
Supporters also suggest this project will help create a downtown. It won’t.
No There is no credible economic case for the claim that adding low-income housing suddenly produces a retail renaissance. Housing alone does not create a downtown. Spending power does. Foot traffic does. Anchors do. And right now, El Cerrito is losing them. Barnes & Noble is gone. The fabric store is gone. There are no anchor stores. Yes, Trader Joe’s is great. Marshall’s is fine. But two national chains do not make a downtown. They make a convenient errand stop. A real downtown requires diverse retail, independent businesses, evening activity, and visitors from outside the city. We are not attracting those conditions. We are losing them.
High taxes don’t invite investment. El Cerrito already has high property taxes, a transfer tax, a utility tax, multiple parcel taxes, and constant talk of “just one more.” Businesses look at that and go elsewhere. Retail follows disposable income and predictable costs. El Cerrito offers neither. Housing policy and economic development are not the same thing. Adding subsidized housing does not automatically generate retail demand. In many cases, it increases service costs without increasing local spending. Calling this a downtown strategy is not optimistic. It is misleading.
We are also being told this new tax initiative is being led independently by Greg Lyman. Technically, that may be true on paper. Politically, it doesn’t add up. Greg Lyman is a former mayor and longtime councilmember. He knows City Hall. He knows where pressure points are. And we are supposed to believe he is advancing a major tax measure without the full knowledge, support, and alignment of City leadership? That is not how local small-town government works. When taxes are involved, everything is coordinated.
City staff and leadership do not sit on the sidelines when millions of dollars are at stake. They provide data. They shape language. They influence framing. They identify legal pathways. They flag opportunities for flexibility. They may not appear on campaign materials, but they are deeply involved in the architecture. That is how these measures are built.
Ask yourself who benefits if this passes. Not residents struggling with rising costs. Not small businesses are facing high taxes. Not homeowners watching assessments climb. The primary beneficiary is City Hall, through increased financial flexibility. More revenue means fewer hard budget choices, less pressure to reform spending, more room for administrative expansion, and more capacity to shift costs internally.
Greg Lyman’s experience should make voters more cautious, not more comfortable. He understands the system. He understands its loopholes. That doesn’t make him dishonest. It does mean he knows exactly how flexible this measure can become once passed.
Loose language is not accidental. Broad categories are not accidental. Missing safeguards are not accidental. They are features. They are what allow future reallocations, overhead charges, and budget maneuvering while officials can still say, “We followed the rules.”
This vote is not about libraries. It is not about downtown revitalization. It is not about community investment. It is about whether residents will again accept vague promises, flexible rules, and after-the-fact explanations.
Stop being fooled. El Cerrito deserves better than magical thinking and financial gamesmanship. Voters deserve the truth, and we recommend voting NO on any new taxes until City Hall establishes a long track record of transparency, truth and a commitment to releasing the full story.
Shaped by public discussion and social media analysis from concerned residents across the community.
If this feels familiar, it should.
In 2016, El Cerrito voters rejected a library tax after the city failed to identify a location, and costs rose sharply just before the vote. Voters said no—not because they don’t value libraries, but because the plan didn’t add up.
Nearly a decade later, we’re watching the same pattern repeat.
Different year. Bigger price tag. Same logic.
But the problem now is bigger than one library. It’s bigger than one city. It’s bigger than the math.
Dream First. Budget Never.
When you bought your home, you had a budget.
Maybe $6,000 a month got you a $1 million mortgage at 6%. You shopped within constraints. You compromised—on size, location, or features—because affordability mattered.
That discipline is missing from El Cerrito’s approach to major projects.
The city wants to build a $37 million library on Parcel C West of the Plaza development. But:
El Cerrito’s City Manager declined to apply for available grant funding that could have offset millions in costs by upgrading the existing library or exploring lower-cost alternatives beyond the BART location.
There is no funding to build Parcel C West
The BART location depends on state grants that have been denied.
Voters are being asked to approve a tax before the site, scope, or financing is secured
If it passes, homeowners will be on the hook for much more than $37 million Homeowners will be on the hook for at least $100 million or more.
This isn’t planning. It’s backfilling a dream.
How We Got Here
In 2006, the city hired a consultant who projected sharply increasing foot traffic and physical book borrowing. Both have since declined by 30–40%.
The consultant designed a “dream library” with no cost constraints and no budget framework. Instead of revisiting assumptions as conditions changed, the city locked in the vision and ignored the financial reality.
That’s how we arrived at a $37 million project without a viable funding plan.
The Math Still Doesn’t Work—and It Never Did
Even on its own terms, the proposal fails basic arithmetic.
Proposed tax revenue: ~$2.7 million per year
Estimated annual costs: Over $3 million
~$2.2 million in bond payments
~$800,000 in operating costs
That means the project is underfunded from day one.
Shortfalls don’t vanish. They roll into the General Fund—or they become the justification for the next tax increase.
But here’s the deeper issue: the system assumes taxpayers will always absorb the gap.
This Is Bigger Than El Cerrito
Public agencies have quietly shifted into employment engines, focused more on sustaining jobs than delivering measurable public outcomes, but the community deserves both.
The idea is that expanding agencies, new projects, and larger staffs are justified because they supposedly deliver public value. That would be fine—if that value were clearly demonstrated.
But across El Cerrito, Contra Costa County, and regional transit agencies, we’re seeing the same pattern:
Staffing levels continue to rise
Budgets grow year after year
Outcomes are rarely defined, tracked, or reported
Service quality does not materially improve
In too many cases, funding decisions appear driven less by measurable public benefit and more by the assumption that the government’s role is to provide jobs, regardless of whether those roles are actually improving service delivery.
That’s not an argument against public employees. It’s an argument for accountability.
Fact Box: Staffing Growth vs. Measurable Outcomes
(Why voters are questioning “just add money” solutions)
Across local, county, and regional agencies, spending and staffing have grown faster than outcomes.
Public-sector payroll is the fastest-growing cost in most city and county budgets, often consuming 70–80% of General Fund expenditures.
Most agencies do not publish outcome-based measures tying staffing increases to better service, lower costs, or improved reliability.
Bay Area transit agencies have expanded administrative staffing while ridership remains below pre-2020 levels and subsidies per rider have increased.
Staffing continues to grow even where demand is flat or declining.
Tax measures rarely include enforceable performance benchmarks or hiring pauses when outcomes fail to improve.
Bottom line: Without clear outcome metrics, staffing becomes the default indicator of investment. Voters are increasingly asked to fund employment levels, not measurable public value.
Now Add the Tax Stacking
The library tax is only one layer.
At the same time, residents are being asked to absorb:
A regional transit (BART) sales tax to cover operating deficits
A proposed Contra Costa County tax, potentially sales- or parcel-based
Existing local, county, and state taxes are already at historic highs
Each agency plans in isolation. Each insists its request is modest. No one looks at the combined burden on households.
And no one asks why all three levels of government are expanding at the same time without clear performance standards.
The Risk Is Always Shifted Downward
In every case, the structure is the same.
If assumptions fail, taxpayers pay. If revenues fall short, taxpayers pay. If agencies do not adapt, taxpayers pay.
There is no requirement to pause hiring, rethink programs, or restructure operations before asking for more money.
The public carries all the risk. The institutions carry none.
The Choice in Front of Voters
Today, residents are not weighing a single request. We are facing three new taxes at once—a local library parcel tax, a proposed countywide tax, and a regional transit sales tax—on top of already high local, county, and state taxes.
Each proposal is presented as reasonable in isolation. Together, they reflect a system that keeps expanding without clear performance standards, measurable outcomes, or meaningful accountability—and without demonstrating that services are being delivered in the most effective and economical way.
What’s missing is not commitment to public service, but discipline: a clear link between dollars spent and results achieved; an honest assessment of whether services could be delivered more efficiently; and a willingness to modernize operations before asking residents to pay more. Taxpayers are being asked to fund growth, not proven improvements in service quality, reliability, or access.
Voters are being asked to say yes first and trust that the details will work themselves out later. Experience tells us they rarely do.
Until public agencies demonstrate discipline—aligning projects to real budgets, tying funding to outcomes, and reforming systems before asking for more money—the responsible response is restraint.
Vote NO on the El Cerrito tax in June.
And start demanding accountability—not just more taxes—from every level of government.
Residents of El Cerrito deserve honesty—especially when it comes to millions of dollars and long-term tax burdens.
The City Manager gives shifting reasons for not applying for state library grants.
-First, we were told the City was understaffed. -Then, that staff didn’t know how to apply. -Then, that El Cerrito lacked matching funds.
None of these explanations stand up to scrutiny.
Every city faces staffing challenges. That is not unique to El Cerrito. But when staff capacity is limited, responsible cities hire outside help. El Cerrito does this routinely.
The City hires contractors for IT support, revenue analysis, service delivery studies, financial recovery modeling, and organizational assessments. When something matters, the City finds expertise.
Grant writing is no different.
If internal staff lacked time or experience, the logical solution was to hire a grant consultant. A short-term contractor would have cost a fraction of what residents are now being asked to pay. In this case, that consultant would likely have paid for themselves many times over.
The claim that staff “didn’t know how” is also weak. Grant applications are a normal part of municipal management. And again, when knowledge is limited, cities bring in specialists. Lack of expertise is not a reason to give up; it’s a reason to get help.
The most troubling excuse, however, is the claim that El Cerrito lacked matching funds.
Matching funds do not require new taxes. They typically come from existing reserves, capital improvement budgets, operating budgets, or previously approved measures. This is standard practice in cities across California.
El Cerrito’s annual operating budget exceeds $50 million. Between reserves, capital funds, and discretionary operating resources, identifying a modest local match would have been entirely feasible. It would have been an easy fix—if leadership had wanted to fix it.
While El Cerrito hesitated, neighboring cities acted.
In the early 2000s, Hercules won a $6.1 million state grant toward building its library—matched with local funding under $4.2 million, plus donated land—making the library a reality rather than just an idea.
That investment brought a state-of-the-art library into the community. Other smaller local and foundation grants have supported program improvements since.
Hercules didn’t wait. It secured funding and built something lasting.
Likewise, Larkspur assembled a nearly $19.7 million library project by combining foundation support, state grants, city funds, and private contributions. Like Hercules, more than $6 million came from state grants alone.
This did not happen by accident.
It happened because Larkspur’s leadership actively pursued outside funding rather than defaulting to taxpayers.
That contrast matters.
This is not about one missed grant. It reflects a broader pattern.
When faced with financial challenges, El Cerrito’s leadership too often chooses the same path: don’t pursue outside money, don’t hire targeted expertise, and don’t restructure priorities. Raise taxes instead.
Over and over, the burden falls on homeowners—not because there are no alternatives, but because alternatives require effort, planning, and accountability.
Unclaimed grant money increases residents’ financial burden. Missed opportunities raise future taxes, and excuses lead to higher parcel taxes and assessments.
This is not inevitable.
It is a choice.
El Cerrito residents should expect better.
We should expect City leadership to aggressively pursue grants, use outside expertise when needed, plan for matching funds responsibly, and treat taxpayer dollars as a last resort—not the first.
If we do not demand that standard, nothing will change—and we will keep paying for it.
___________
Draft letter for the city manager and council.
Dear Mayor and City Council Members,
I am writing as a concerned resident to express my frustration with the City’s failure to pursue available state grant funding for the library project.
Over time, residents have been given multiple explanations for why El Cerrito did not apply: understaffing, lack of expertise, and lack of matching funds. None of these reasons is persuasive.
When City staff are unavailable, El Cerrito hires contractors for IT, revenue analysis, service studies, recovery planning, organizational assessments, and grant writing. If expertise or time is limited, hiring a grant consultant is a reasonable option and less costly than placing the burden on taxpayers.
The claim that the City lacked matching funds is especially troubling. Matching funds do not require new taxes. They typically come from existing reserves, capital budgets, operating budgets, or previously approved measures. With an annual operating budget exceeding $50 million, identifying a modest local match should have been entirely feasible.
Neighboring cities demonstrate what effective leadership looks like. Hercules secured millions in state funding for its library. Larkspur assembled more than $6 million in state grants as part of its recent project. These cities acted with urgency and creativity to reduce the burden on residents.
El Cerrito did not.
Instead, residents are once again being asked to shoulder the full financial responsibility.
This reflects a troubling pattern: when faced with major funding needs, the City too often defaults to higher taxes rather than aggressively pursuing outside resources and partnerships.
As a resident and taxpayer, I expect better.
Specifically, I expect:
• Active and timely pursuit of all relevant grant opportunities • Use of outside expertise when internal capacity is limited • Responsible planning for matching funds within existing budgets • Transparency and accountability when opportunities are missed
Taxpayers should be the last resort—not the first.
I respectfully ask the Council and City Manager to explain why grant funding was not pursued, what steps will be taken to prevent this from happening again, and how future capital projects will be managed more responsibly.
Our community deserves leadership that works as hard to reduce our financial burden as it does to justify increasing it.
El Cerrito voters are being asked to approve a June ballot measure that would fund a 20,000-square-foot library with a price tag that is extraordinarily high for a city of this size—an assumption rooted in outdated usage patterns rather than current reality. Library foot traffic has declined structurally, not temporarily, as residents increasingly rely on digital access and shorter, purpose-driven visits. Peer cities are responding by building smaller, more flexible libraries aligned with modern demand. A right-sized library for El Cerrito would likely range from 9,000 to 14,000 square feet maximum.
Approving a significantly larger building would lock residents into decades of higher operating and maintenance costs for space that may never be fully used. This document explains why size—and an exceptionally high price tag—are critical reasons this proposal deserves scrutiny.
Another Reason the Proposed Library Deal Misses the Mark
El Cerrito Is Being Asked to Overbuild for a Use Pattern That’s Declining
In June, El Cerrito voters will be asked to approve a library project that assumes the city needs — and should permanently maintain — a 20,000-square-foot library.
That assumption deserves scrutiny.
Not because libraries aren’t valuable. But because how libraries are used has fundamentally changed — and this proposal does not reflect that reality.
Foot Traffic Is Down — and That Matters
Across California and nationally, in-person library visits have declined over time. This is not a short-term or post-pandemic anomaly; it reflects a structural shift driven by:
Digital books, audiobooks, and databases
Online renewals and holds
Shorter, more purpose-driven visits
Reduced need for large physical collections
Libraries remain important civic institutions. But they are no longer high-traffic, all-day destinations in the way they were when many legacy buildings were designed.
Designing a major capital facility as if those usage patterns will rebound risks oversizing a building for demand that may never return.
Other Cities Are Adjusting. This Proposal Does Not.
Recent library projects show that cities are increasingly right-sizing facilities to reflect current usage.
Larkspur, a city of roughly 13,000 residents, explicitly acknowledged declining library foot traffic and significantly reduced the size of its new library. The resulting library footprint is approximately 6,845 square feet — intentionally smaller than historic norms — while still delivering modern, accessible, and flexible space.
El Cerrito has roughly double the population. That does not justify building more than three times as large.
The key takeaway is not that El Cerrito should replicate another city’s exact size, but that building decisions should reflect how libraries are actually being used today.
What a Right-Sized Library for El Cerrito Looks Like
Rather than relying on outdated benchmarks, a more defensible approach is to size the library based on current population and modern service models.
For cities in the 25,000–30,000 population range, contemporary planning norms increasingly fall between:
0.35 to 0.55 square feet per resident
Applied to El Cerrito, that suggests:
9,000–10,000 square feet for a lean, digital-first model
11,000–12,000 square feet for a balanced, flexible model
13,500–14,000 square feet as an upper bound that still reflects discipline
A 20,000-square-foot library sits well outside this range and assumes sustained high foot traffic, large physical collections, long dwell times, and staffing levels to support them indefinitely.
Those assumptions have not been clearly demonstrated.
What This Means for June Voters
– What This Means for June Voters A “Yes” vote does not just fund a library—it commits El Cerrito residents to maintaining a 20,000-square-foot building for decades, regardless of whether usage justifies it. If foot traffic continues to decline, residents will still be responsible for the staffing, utilities, and long-term maintenance of excess space. Once built, the size cannot be undone.
Why This Matters for the Ballot
This is not only a construction-cost question.
Approving a 20,000-square-foot library with an unusually high price tag commits El Cerrito property owners to decades of:
Higher staffing requirements
Higher utilities and maintenance costs
Larger future repair and replacement obligations
Reduced flexibility if usage continues to decline
Once built, the square footage is permanent. If demand does not materialize, the city cannot scale back the building.
That makes this a long-term financial decision — not a one-time capital expense.
The Risk Voters Are Being Asked to Accept
The June ballot measure asks residents to fund a library sized for yesterday’s usage patterns at a price that is far too high for today’s realities.
Even for residents who value libraries and support public investment, it is reasonable to ask:
Why is El Cerrito being asked to overbuild when other cities are deliberately building smaller?
If that question cannot be answered clearly and with data, caution is warranted.
Frequently Asked Questions
Is this argument anti-library? No. The issue is not whether El Cerrito should invest in a library, but whether the proposed size reflects how libraries are actually used today.
Won’t a larger library attract more users? There is no clear evidence that larger buildings reverse long-term declines in foot traffic driven by digital access and changing habits. Size alone does not create demand.
What about future growth or new programs? Flexibility matters more than raw square footage. Smaller, adaptable spaces can support evolving programs without locking the city into unnecessary fixed costs.
Isn’t it better to build big once rather than expand later? Only if demand is reasonably certain. Overbuilding shifts risk to residents, who must pay to operate and maintain unused space indefinitely.
Bottom Line
A well-designed, right-sized library can still serve the community, adapt to future change, and protect public finances.
A 20,000-square-foot library assumes a future that looks increasingly unlikely — while locking residents into permanent costs.
Proponents argue that delaying construction will only make the project more expensive. But common sense says the greater risk is locking property owners into an already overpriced deal. The city carries almost no financial risk; residents carry all of it. That is a legitimate reason for voters to question whether this proposal is the right deal for El Cerrito.
VOTE NO until El Cerrito develops a reasonable plan
As of today, February 4, El Cerrito’s City Council Chambers are closed for an Audio-Visual upgrade project that will keep the city’s primary public meeting space unavailable through March 24.
For nearly seven weeks, most City Council, Board, Commission, and Committee meetings will be relocated to Hana Gardens. Residents are being advised to “check the agenda” because locations may change.
That may sound like a routine construction notice. It isn’t.
What residents were not told in the closure announcement is that this project was approved months ago — and at a cost of nearly $350,000.
In fall 2025, City Council authorized the City Manager to execute a contract with Pacific Coast AV for audio-visual upgrades to the Emergency Operations Center and Council Chambers, in an amount not to exceed $348,940. The project is being funded through one-time allocations from the General Fund and the Integrated Waste Management Fund.
This was not a last-minute response to a sudden regulatory crisis. It was a planned, approved capital project.
Yet the recent public notice made no mention of the cost, the funding source, or when the decision was made.
Instead, residents were simply told the room would be unavailable.
City staff have suggested the upgrade is necessary to meet California standards for audibility, accessibility, and remote participation. That may be true. Open meeting laws and accessibility requirements do require that the public be able to hear proceedings and participate meaningfully.
But there is no new state law that suddenly forced this project in 2026.
What exists are long-standing legal expectations that public meetings be accessible. When systems fall behind, cities upgrade to reduce legal and compliance risk. That is responsible management. What is not responsible is failing to communicate clearly with the public about major expenditures and disruptions.
Nearly $350,000 in public funds is not a minor line item. Closing City Hall’s main meeting room for two months is not a small inconvenience. Both deserve more than a brief logistical notice.
Public participation already faces barriers: busy schedules, limited transportation, and competing family and work obligations. Moving meetings offsite and changing locations adds another hurdle. When residents are also left in the dark about why and how decisions were made, trust erodes.
Transparency is not just about posting agendas. It is about providing context.
Residents should know: What problem was identified. When it was identified. What alternatives were considered. How much it will cost. And why this solution was chosen.
That information exists. It was discussed in public meetings. It was approved by Council. It should not require detective work to find it.
If the purpose of this upgrade is to improve public access, then openness should be part of the project itself.
Access is not just about microphones and cameras. It is about respect for the public’s right to understand how their money is being spent.
Nearly $350,000. Two months of disruption. Minimal explanation.
El Cerrito’s $700,000 Employees: What Transparent California Reveals
Influenced by social media posts of concerned citizens
Have you wondered why city officials say El Cerrito needs higher taxes?
Before voters are asked to approve a permanent new parcel tax, it’s worth examining publicly available compensation data to see how city dollars are already being spent.
According to Transparent California, employee compensation in El Cerrito has changed dramatically over the past six years.
Formal Ballot-Measure Analysis: Fiscal Context for Voters
This analysis is intended to provide voters with relevant fiscal context as they consider any future ballot measure proposing new or increased taxes, including a permanent parcel tax associated with capital projects.
Ballot measures that create long-term or permanent revenue streams are typically evaluated against three core considerations:
Baseline Cost Structure Personnel costs represent the city’s largest ongoing operating expense. Sustained growth in total compensation affects future budgets regardless of economic conditions and reduces fiscal flexibility.
Long-Term Obligations Total compensation includes not only current wages but also benefits and pension-related costs that create long-term liabilities. Increases at the upper end of the pay scale compound future obligations and limit discretionary spending capacity.
Trade-Offs and Timing Capital projects funded through permanent taxes commit future revenue streams. Voters may reasonably assess the cost.
The Shocking Numbers
In 2018
Zero employees earned over $500,000 in total compensation
In 2024
Eight employees earn over $500,000
Three earn over $600,000
Two earn over $700,000
This represents a major structural shift in a short period.
Top Administrative Positions
Total Pay (2018 → 2023 → 2024)
Karen E. Pinkos, City Manager $203,018 → $241,080 → $251,177
Alexandra Orologas, Assistant City Manager N/A → $206,965 → $227,680
Yvetteh D. Ortiz, Public Works Director $187,539 → $207,224 → $217,514
Christopher W. Jones, Recreation Director $171,813 → $203,118 → $213,507
Crystal Reams, Finance Director N/A → $87,955 → $207,431
Melanie A. Mintz, Community Development Director $165,753 → $192,135 → $202,514
Total Compensation (Pay + Benefits + Pension Debt)
Karen E. Pinkos $276,896 → $359,412 → $378,069
Alexandra Orologas N/A → $330,863 → $361,611
Yvetteh D. Ortiz $245,508 → $331,407 → $352,758
Melanie A. Mintz $244,580 → $300,921 → $321,158
Christopher W. Jones $232,487 → $299,816 → $319,278
These figures include salary, benefits, and the city’s share of long-term pension obligations, which continue to place growing pressure on future operating budgets. Let’s not forget that the city council approved restoring the City Manager’s pension plan – the same pension plan that she, while Assistant City Manager, convinced the rest of the staff to give up.
Fire Battalion Chiefs: A $2.5 Million Annual Cost
In 2024, El Cerrito employs four Fire Battalion Chiefs with the following total compensation:
Battalion Chief 1: $756,486
Battalion Chief 2: $733,196
Battalion Chief 3: $591,973
Battalion Chief 4: $455,780
Total annual cost: $2,537,434
Comparison to 2018
2018 total: $1,487,874
2024 total: $2,537,434
Increase: $1,049,560 (70.5%)
The highest-paid Battalion Chief increased from $465,711 in 2018 to $756,486 in 2024 — a 62% increase.
Growth Across the Workforce
Employees earning above key thresholds:
Over $700,000: 0 → 2
Over $600,000: 0 → 3
Over $500,000: 0 → 8
Over $400,000: 2 → 23 (1,050%)
Over $300,000: 15 → 40 (167%)
This growth reflects structural cost increases, not inflation alone.
The $37 Million Proposal
While personnel costs have risen sharply, voters are being asked to approve:
$37 million parcel tax measure
A permanent parcel tax of 17¢ per square foot
A tax that can be imposed with 50% + 1 voter approval
Even if 49% of voters oppose the measure, all property owners would still pay the tax.
Key Questions for Voters
Can El Cerrito afford both escalating personnel costs and a $37 million capital project? Will there be more taxes for the new Safety Center or to pay for ballooning payroll?
Is this fiscally responsible when:
Road conditions fell from #3 to #59 in Bay Area rankings
Certain city fees increased by 700% or more
The city maintains minimal reserves
Should compensation growth be addressed before imposing permanent new taxes?
Staffing levels are 2x more than comparable cities. Should we address this before imposing new taxes?
Revenue Problem or Spending Problem?
Before voting yes on a $37 million tax measure, residents should ask:
Why the city manager and council continue to delegitimize social media commentary without clearly explaining what’s incorrect?
Does El Cerrito have a revenue problem—or a spending problem? El Cerrito has a spending problem, for sure.
Source: Transparent California All compensation data is publicly available. Total compensation includes salary, benefits, and pension liabilities.
Over the past month, multiple El Cerrito residents have reported that yard signs opposing the El Cerrito parcel tax have been taken—quietly removed, without notice, and without explanation. Most recently, a sign near the curb was removed, while another on the same property—closer to the house—remained untouched.
That inconsistency matters.
Most residents understand the City’s long-standing position that yard signs are not allowed on public property or in medians.
The city manager reminded us in her monthly newsletter signaling that some signs were removed by city staff.
Most people try to comply in good faith, carefully and respectfully placing signs. What residents are seeing now, however, looks less like neutral enforcement and more like selective application of the rules.
When Enforcement Depends on the Message
Residents have raised consistent concerns:
Signs opposing the El Cerrito parcel tax are being removed from curb-adjacent areas, while other nearby signs remain.
Numerous signs placed in median strips near businesses remain untouched.
In past election cycles, City Council campaign signs were posted in similar locations + median strips without enforcement.
No clear explanation has been offered for why some signs are removed and others are not.
If signs are prohibited in certain areas, enforcement should be consistent, transparent, and content-neutral. Anything less undermines public trust.
This Doesn’t Feel Like Routine Enforcement
When residents wake up to find a sign gone, the response isn’t clarity—it’s confusion. People are left wondering whether the removal was lawful, whether it was done by City staff, or whether someone took matters into their own hands.
Removing a sign from someone’s property—especially without notice—does not feel like routine code enforcement. It feels like suppression of speech.
The Community Is Paying Attention
And regardless of intent, these actions won’t change the underlying reality: more residents are taking a closer look at the El Cerrito parcel tax and concluding it’s a bad deal for the community.
What’s different now is awareness.
Residents are watching what gets enforced and what gets ignored. They are watching where signs are allowed to stay—and which ones disappear. They are watching whether the rules are applied equally to everyone.
El Cerrito residents care about fairness, transparency, and equal treatment. Selective enforcement—real or perceived—erodes trust and deepens skepticism.
Call to Action: Speak Up, Stay Visible
If a sign opposing the El Cerrito parcel tax was removed from your property, say something. Let your neighbors know. Document it. Ask questions.
If you see selective enforcement, call it out—politely, publicly, and persistently.
And most importantly, don’t be intimidated into silence. Replacements are available for anyone whose sign was taken.
Removing signs won’t stop or deter this conversation. It only signals how important the conversation has become.
El Cerrito is a community filled with history, character, and long-time residents who care deeply about this city. But if we step back and look at our demographics, one trend stands out above all others: El Cerrito is getting older, and young people are not staying.
According to recent Census data, our median age is over 42, noticeably higher than the region and the state. Nearly one in five El Cerritans is 65 or older, while the share of young adults and young families continues to shrink.
This isn’t happening because young people don’t like El Cerrito. It’s happening because they can’t afford to build a future here.
El Cerrito Has Affordable Housing — But Not Affordable Homeownership
This is the distinction that matters most.
In El Cerrito has several affordable housing developments and income-restricted rental units. These units are great for students, single parents, and other lower-income residents, but eventually, many seek homeownership. But when it comes to owning a home, the pathway is increasingly out of reach.
Why? Because of our extremely high tax base, driven by years of layered parcel taxes, assessments, and bond obligations.
A young family can scrape together a down payment. They can manage the mortgage.
But once they see the $1,100 to $1,400 in additional monthly taxes, including the Real Property Transfer Tax attached to even a modest home, the math collapses.
So they do what any rational young household would do: They look elsewhere.
Albany. Pinole. Hercules. Vallejo. Concord. Sacramento cities where owning a home does not require sacrificing long-term financial stability.
City Managers: Young People Don’t Owe Your City Loyalty
This is a message that civic leaders everywhere need to hear:
Young people in your town owe El Cerrito absolutely nothing. They don’t have to stay here. They don’t have to raise their children here. They don’t owe the city or its government blind loyalty.
If a city wants young people and young families, the city must invest in them — and in a future that makes staying possible.
That means:
Smarter fiscal management
Prioritizing service delivery over unnecessary spending
Avoiding projects that require yet another tax measure
Creating a viable path to homeownership
Making long-term financial sustainability the default, not the exception
When cities fail to do these things, young residents leave for places that do. And they’re right to.
What Happens When We Don’t Keep Young Families?
We lose:
School enrollment and school stability
Local economic vitality
Small-business customers
A pipeline of future community leaders
Energy, innovation, and the civic participation that keep a city thriving
A community without younger generations is a community aging into decline.
El Cerrito Is at a Crossroads
El Cerrito has every opportunity to remain a vibrant, multigenerational city. But that will require leaders to confront the real issue:
We cannot tax our way into a prosperous future while simultaneously expecting young households to put down roots here.
Affordable rentals alone are not enough. We need affordable ownership — and fiscal choices that make that possible.
A Path Forward
If we want a balanced, vibrant El Cerrito for the next 50 years, we must make decisions that reflect that future:
Stabilize the tax burden
Invest in core services before new spending
Support housing strategies that build ownership opportunities
Build a city where young people can envision a life — not just a temporary stay
Because the reality is simple:
If we want young people to stay, we must create a city worth staying for.
Shaped by expressions of Concerned El Cerrito Residents
More and more residents are speaking out against this initiative.
Like many El Cerrito residents, we value our library and believe the community deserves a modern, welcoming facility. Supporting a new library, however, does not require blind acceptance of a deeply flawed financing plan and a process that feels anything but transparent.
What troubles us most about the proposed parcel tax—expected to appear on a June ballot—is its tax-dependent financing structure. This is not a one-time, limited assessment. The tax can run for many years and, more concerning, can be increased annually at the City Council’s discretion. There are no meaningful protections against escalation. For residents on fixed incomes—particularly seniors, who make up roughly 40% of our population—this is alarming.
Equally troubling is what the proposal doesn’t include:
No meaningful exemptions or relief for seniors or financially vulnerable residents
No clear guardrails limiting future tax increases
No firm commitment that costs will remain stable over time
We are also deeply concerned by how this measure has been framed as a so-called “Citizens’ Initiative.” In practice, this designation allows the tax to pass with 50% plus one vote, rather than the two-thirds threshold normally required for tax increases. While the City denies involvement, that claim strains credibility.
At the recent public meeting, City staff and councilmembers appeared not only present, but fully invested in the measure’s success. The tone was not exploratory or balanced. It felt predetermined. The preferred outcome—both the tax structure and a Transit-Oriented Development library at the BART Plaza—seemed settled long before public input was solicited.
What we did not see was a serious consideration of alternatives.
Instead, residents were shown polished, aspirational images of multi-use developments presented by the owner’s representative. These visuals were undeniably appealing—but they bear little resemblance to what the proposed library is likely to become, given budget constraints, site limitations, and competing priorities. The effect was more sales pitch than civic discussion.
The overall flavor of the meeting left many of us feeling managed rather than engaged. When a councilmember later criticized “misinformation on social media,” it rang hollow. The City has made no comparable effort to proactively share clear, comprehensive, and accessible information with residents. When official communication is sparse, of course, confusion fills the gap.
Shiny new libraries are easy to sell. Long-term tax risk is harder to explain.
To be clear: we are not opposed to a new library for El Cerrito. We are opposed to this plan, this financing structure, and this lopsided process—one that appears designed to minimize scrutiny, lower the voting threshold, and move forward regardless of community concern.
Residents deserve honesty, options, and real choice—not a single path presented as inevitable.
Before ballots printed, El Cerrito should slow down, lay out the full financial implications, consider genuine alternatives, and design protections for those who will bear the greatest burden. Anything less risks undermining trust in local government—and that cost is far higher than any parcel tax.
Why this parcel tax proposal deserves closer scrutiny
Like many El Cerrito residents, we value our library and believe the community deserves a modern, welcoming facility. Supporting a new library, however, does not require blind acceptance of a deeply flawed financing plan and a process that feels anything but transparent.
What troubles us most about the proposed parcel tax—expected to appear on a June ballot—is its tax-dependent financing structure. This is not a one-time, limited assessment. The tax can run for many years and, more concerning, can be increased annually at the City Council’s discretion. There are no meaningful protections against escalation. For residents on fixed incomes—particularly seniors, who make up roughly 40% of our population—this is alarming.
Equally troubling is what the proposal doesn’t include:
No meaningful exemptions or relief for seniors or financially vulnerable residents
No clear guardrails limiting future tax increases
No firm commitment that costs will remain stable over time
We are also deeply concerned by how this measure has been framed as a so-called “Citizens’ Initiative.” In practice, this designation allows the tax to pass with 50% plus one vote, rather than the two-thirds threshold normally required for tax increases. While the City denies involvement, that claim strains credibility.
At the recent public meeting, City staff and councilmembers appeared not only present, but fully invested in the measure’s success. The tone was not exploratory or balanced. It felt predetermined. The preferred outcome—both the tax structure and a Transit-Oriented Development library at the BART Plaza—seemed settled long before public input was solicited.
What we did not see was a serious consideration of alternatives.
Instead, residents were shown polished, aspirational images of multi-use developments presented by the owner’s representative. These visuals were undeniably appealing—but they bear little resemblance to what the proposed library is likely to become, given budget constraints, site limitations, and competing priorities. The effect was more sales pitch than civic discussion.
The overall flavor of the meeting left many of us feeling managed rather than engaged. When a councilmember later criticized “misinformation on social media,” it rang hollow. The City has made no comparable effort to proactively share clear, comprehensive, and accessible information with residents. When official communication is sparse, of course confusion fills the gap.
Shiny new libraries are easy to sell. Long-term tax risk is harder to explain.
To be clear: we are not opposed to a new library for El Cerrito. We are opposed to this plan, this financing structure, and this lopsided process—one that appears designed to minimize scrutiny, lower the voting threshold, and move forward regardless of community concern.
Residents deserve honesty, options, and real choice—not a single path presented as inevitable.
Now that signatures have already been gathered and the measure is headed for the ballot, the responsibility shifts squarely to the City. If the Council chooses to place this initiative on a June 2026 ballot—at an estimated cost of at least $80,000, paid from reserves the City does not have—residents deserve an honest explanation of why that timing is being pursued. A rushed, off-cycle election funded with scarce reserves raises legitimate questions, particularly when it appears driven by a lack of confidence in achieving broad voter support. At minimum, the City owes the public full transparency on the long-term financial implications, real consideration of alternatives, and meaningful protections for those most vulnerable to rising taxes. Anything less further erodes public trust—and that cost will far exceed the price of any election or parcel tax.
Municipal bankruptcy does not happen overnight. Cities do not wake up one morning and discover they are insolvent. Bankruptcy is the end of a long sequence of ignored warning signs—patterns that repeat themselves with remarkable consistency.
California offers clear case studies. Vallejo filed for bankruptcy in 2008. San Bernardino followed in 2012—different cities, different political cultures—but the same financial failure modes. Vallejo exited bankruptcy in 2011. San Bernardino emerged years later, after a lengthy and costly restructuring that stretched into 2016–2017.
And that is why residents of El Cerrito should be paying close attention now.
Bankruptcy Starts Long Before the Filing
The first and most common warning sign is a structural deficit—when a city’s ongoing revenues cannot cover its ongoing costs, even in good economic years. Vallejo had this problem for years before filing. San Bernardino normalized it. Balanced budgets existed on paper only, patched together with optimism, deferrals, and one-time fixes.
El Cerrito increasingly shows this same pattern. Budgets are described as balanced, but only after dipping into reserves, delaying decisions, or relying on assumptions that require everything to go right. That is not balanced. That is fragility. A city with structural deficits is not facing a one-time challenge. It is facing a math problem that repeats every year until leadership makes structural corrections.
Cash Problems, Not Just Accounting Problems
Another critical signal is cash stress—the inability to comfortably pay obligations as they come due. In San Bernardino, this was unmistakable. Bills stacked up. Financial reporting lagged. The city entered bankruptcy unable to demonstrate basic fiscal control.
El Cerrito is not there—but it is moving closer than residents are being told. When reserves fall below policy targets and are treated as an operating tool instead of a safeguard, the distinction between temporary stress and cash risk starts to blur. The point of reserves is to protect residents from volatility. When reserves are used to fund everyday operations, volatility becomes the operating model.
Fixed Costs Crowd Out Services
In Vallejo and San Bernardino, fixed costs—especially pensions and retiree obligations—grew faster than revenues. Over time, these obligations crowded out basic services. The cities did not fail because residents stopped caring. They failed because leadership allowed long-term commitments to grow without matching revenue capacity.
El Cerrito now faces the same pressure point. When ongoing pension and retirement costs account for approximately 30% of the operating budget, that is not a minor line item. It is a structural constraint that can quietly dominate decision-making. When pension costs take that much of the pie, everything else competes for what is left: staffing, maintenance, public safety support, parks, street conditions, and basic responsiveness. If the city is not willing to reform operations, protect reserves, and improve productivity, the only remaining move is to ask residents for more money.
That is exactly the stage Vallejo and San Bernardino were in before bankruptcy.
Debt and Big Bets Make the Fall Harder
Bankrupt cities often share another risk: big bets made during optimistic years that become heavy burdens when conditions change. When revenues falter, debt service becomes non-negotiable, and services take the hit. Cities end up protecting financing agreements while residents experience fewer services for the same or higher taxes.
El Cerrito residents are being asked to fund large, long-term commitments without a clear demonstration of sustainable operating capacity. When cities borrow or tax to build without proving they can afford to operate, they repeat the same mistake—just with different packaging.
Reserves Are a Warning, Not a Solution
One of the clearest signals across bankrupt cities is the misuse of reserves. Reserves are meant to buffer downturns, not prop up everyday operations. Vallejo and San Bernardino both drained reserves before filing.
El Cerrito continues to claim that they ended last year with a positive fund balance. However, they do not disclose the reason for this balance. In reality, the positive fund balance is due to the city withdrawing money from reserves throughout the year. If the city had not used these general funds, it would have ended the year with a negative balance.
El Cerrito’s reserves are already under pressure. When reserve policies are waived or explained away, that is not prudent management—it is a warning flare. Reserves are the margin between stability and crisis. If that margin is shrinking while the city continues to add long-term commitments, the risk compounds.
Leadership Choices Decide the Outcome
Bankruptcy is not inevitable. Vallejo exited in 2011. San Bernardino emerged years later. But both paid a steep price: damaged credibility, reduced services, years of legal conflict, and long-term constraints that still shape decisions today.
El Cerrito is not bankrupt. That is the point. The lesson is not fear—it is foresight. The difference between cities that fail and cities that recover is leadership willing to confront reality early: acknowledge structural deficits, align long-term costs with real revenues, protect reserves, fix operations before asking residents for more money, and provide timely, complete financial reporting.
The Question for El Cerrito
Residents are being told that new taxes are necessary to preserve quality of life. Vallejo and San Bernardino were told the same thing—right up until bankruptcy proved that the problem was not insufficient taxes, but insufficient discipline.
El Cerrito still has a choice. The warning signs are known. The history is documented. The question is whether city leadership will act now—or whether residents will be asked to absorb the consequences later.
Fact Box: How Cities Slide Toward Bankruptcy
Vallejo (Filed 2008 | Exited 2011)
Long-term labor and retiree costs outpaced revenues
Structural deficits masked by short-term fixes
Reserves depleted before meaningful reform
Bankruptcy used to reset contracts after options were exhausted
San Bernardino (Filed 2012 | Emerged 2016–2017)
Chronic operating deficits became normal
Cash flow problems and late financial reporting
Retirement obligations crowded out services
Years-long bankruptcy with reduced credibility and service impacts
Ongoing pension and retirement costs ate 30% of the operating budget crowd out service capacity unless operations are reformed
Recurring budgets rely on reserves and assumptions
Reserves falling below policy targets
Growing fixed costs with limited structural reform
New taxes proposed before operational corrections are completed
Leadership’s default “solution” is to increase taxes—rather than fix the structural drivers. That is not acceptable. Residents should not be treated as the City’s standing line of credit.
Key Takeaway Cities do not go bankrupt because residents fail to support them. They go bankrupt when leadership delays hard decisions and relies on residents to fill structural gaps—until reserves are gone and the city runs out of options.
Call to Action: Ask for Leadership, Not Another Tax
El Cerrito is not bankrupt. That is precisely why residents must speak up now.
Before approving new taxes or long-term financial commitments, residents should ask city leadership to:
Explain how ongoing costs will be covered without relying on reserves
Demonstrate that existing operations have been right-sized and reformed
Address how pension and retiree cost growth will be managed sustainably
Commit to restoring and protecting reserve levels
Provide clear, timely, and complete financial reporting
This is not about transparency theater. It is about services. Residents pay high taxes for a functioning city—responsive staffing, maintained infrastructure, reliable public services, and honest financial stewardship.
Residents should contact the City Manager and City Council and ask for financial discipline, performance, and leadership that prevent El Cerrito from repeating the mistakes of Vallejo and San Bernardino.
Because bankruptcy is not a surprise. It is a choice made over time—and it is one El Cerrito can still avoid.
At the most recent El Cerrito City Council meeting, the City Clerk clearly stated the rules governing public comment:
• Items not on the agenda are to be addressed at the beginning of the meeting during general public comment • Agenda items are to be discussed only when they appear on the agenda
These rules are routinely stated, well understood by regular attendees, and typically enforced with precision—especially when speakers express views that challenge or oppose City-supported initiatives.
That’s why what occurred at the last meeting deserves attention.
Selective Enforcement in Plain View
Despite the clearly stated rules, the City allowed pro-library speakers to speak:
At the beginning of the meeting, during general public comment (when the library item was not yet on the agenda)
Again, in item 8B, when the Library formally appeared on the agenda
This resulted in certain speakers being permitted to comment twice on the same issue, once before the item appeared and again when it was officially up for discussion.
Residents with opposing views were not afforded the same latitude.
This was not a subtle procedural nuance. It directly conflicted with the rules the Clerk had just announced.
Unequal Enforcement of Time Limits
Equally concerning was the uneven enforcement of the three-minute speaking limit.
Several speakers supporting the library proposal were allowed to exceed their allotted time without interruption. Meanwhile, speakers expressing opposing or critical perspectives were cut off promptly and decisively at the three-minute mark, consistent with how the Clerk typically enforces the rules.
Time limits exist to ensure fairness. When they are enforced selectively, they stop being neutral safeguards and become tools of imbalance.
This Is About Process, Not Position
This is not an argument about the merits of the proposed library project. El Cerrito residents reasonably disagree about cost, location, scale, financing, and timing.
But none of that justifies the uneven application of public comment rules.
Public comment procedures exist to guarantee: • Equal access to decision-makers • Predictable and transparent meetings • Fair treatment across viewpoints • Public confidence in the process
When those procedures are bent for some speakers and rigidly enforced for others, the integrity of the process is compromised.
Residents Are Noticing
This concern is not isolated. It is shaped by multiple social media posts and community discussions from residents who attended or watched the meeting, many of whom independently noted the same inconsistencies in real time.
People noticed: • Speakers commenting on an agenda item both before and during its agenda placement • Speakers being allowed to speak twice on the same issue • Uneven enforcement of time limits • Disparate treatment based on viewpoint
These patterns do not go unnoticed—and they do not build trust.
Neutral Rules Require Neutral Enforcement
If the City wishes to revise its public comment practices—by allowing broader early comment, extended time, or multiple opportunities to speak—those changes should be: • Clearly articulated in advance • Applied uniformly • Adopted as policy, not improvised during meetings
What cannot happen is selective flexibility.
A public meeting is not advocacy theater. It is a civic forum governed by rules designed to ensure fairness, balance, and legitimacy.
The Fix Is Simple
This issue is easily corrected.
The City can: • Reaffirm the public comment rules at the start of meetings • Apply them consistently to all speakers, regardless of viewpoint • Enforce time limits evenly • Ensure speakers are not allowed multiple opportunities to comment on the same agenda item
Doing so would help restore confidence that the process is fair—even when outcomes are debated.
Why This Matters
El Cerrito is navigating consequential decisions that will affect residents for years to come. In moments like these, trust in process is non-negotiable.
Residents do not need unanimity. They do need fairness.
When rules are announced but not evenly enforced, people notice. And when the public begins to believe that process bends depending on who is speaking, confidence erodes quickly.
Fair process isn’t optional. It’s foundational.
Shaped by public discussion and social media analysis from concerned residents across the community.
Supporters of the library initiative often focus on the size of the proposed building—a 20,000-square-foot library—and argue that El Cerrito simply needs something bigger and more modern.
But square footage alone does not determine cost.
Financing does. And financing magnifies every unanswered question.
When voters are asked to approve a parcel tax that allows the City to issue bonds, they are not just approving a building. They are approving decades of financial exposure, structured so that virtually all risk is placed on homeowners and none on the City.
Financing Changes Everything
Bond financing front-loads spending and back-loads repayment. The larger the construction cost, the more dramatically interest multiplies it over time.
Using the upper end of the costs publicly discussed, here is what borrowing looks like.
Loan assumptions
Principal: $75 million +
Interest rate: 7 percent
Term: 30 years
Results
Monthly payment: approximately $499,000
Total paid over 30 years: approximately $179.6 million
Total interest alone: approximately $104.6 million
Bottom line: Borrowing $75 million at 7 percent more than doubles the cost. Interest alone exceeds the original amount borrowed.
That means every assumption about cost, size, and scope matters—because those assumptions are locked into long-term debt.
What Happens If the Money Isn’t Enough?
The initiative authorizes funding for planning, construction, furnishings, and up to ten years of operations. What it does not do is guarantee that the parcel tax will be sufficient to deliver a 20,000-square-foot library as envisioned.
If costs come in higher than expected, several outcomes are possible:
The project is downsized
Features or programming are reduced
Timelines are extended
The parcel tax is increased within the allowed escalation authority
The City returns to voters for additional funding
In every scenario, the City retains flexibility. Homeowners do not.
What Happens If There’s Extra Money?
The reverse question is just as important.
If the parcel tax generates more revenue than needed—because costs are lower, plans are scaled back, or timelines change—there is no automatic mechanism requiring refunds or tax reductions.
While funds are nominally restricted to library-related purposes, the initiative authorizes a wide range of expenditures, including financing costs, administrative costs, election costs, and legal defense costs. Over a 30-year period, those categories can expand considerably.
Once collected, the money stays under City control.
How Upfront Bond Financing Works
When a city needs a large amount of money immediately, it does not wait 30 years to collect taxes.
First, voters approve a parcel tax, creating a guaranteed revenue stream lasting decades.
Next, the City issues bonds right away. Using future tax revenue, it borrows a large lump sum—$37+ million dollars upfront.
Property owners then repay those bonds over time through annual parcel tax payments covering both principal and interest.
The money becomes available before a final plan exists and can be spent immediately on design, site preparation, construction, and related costs.
Why this matters: Upfront bond financing transfers financial risk from the City to taxpayers. If costs rise, plans change, or assumptions fail, the tax obligation remains.
City Risk vs. Homeowner Risk
Issue
City of El Cerrito
Homeowners & Property Owners
Upfront funding
Receives bond proceeds immediately
Pay the parcel tax for up to 30 years
Cost overruns
Can revise scope or downsize project
Pay the tax regardless of reduced scope
Construction delays
No direct financial penalty
Pay the tax even if the library is delayed
Interest rate risk
Passed through via debt structure
Embedded in total long-term payments
If costs exceed estimates
May issue additional debt or revise plans
Absorb higher long-term costs
If costs are lower than expected
Retains control over excess funds
No automatic refund or tax reduction
Bond repayment obligation
Debt not backed by General Fund
Legally obligated to repay principal and interest
Operating cost exposure
Covered for first 10 years
Risk of future taxes or service cuts
Project underperformance
No repayment obligation
Full tax obligation remains
Economic downturn
Insulated from revenue volatility
Tax obligation continues
Ability to exit
Can revise priorities
Cannot opt out
What This Table Shows
This financing structure is not neutral.
Once voters approve the parcel tax, the City gains immediate access to bond money while transferring nearly all financial risk to property owners. If construction costs rise, plans change, or timelines slip, the City can adjust the project without absorbing financial loss. Homeowners, however, remain legally obligated to pay the tax every year for up to 30 years.
There is no built-in mechanism guaranteeing refunds or tax reductions if costs come in lower than expected. The City retains flexibility. Residents do not.
In effect, the City takes planning flexibility without financial exposure, while homeowners assume long-term financial exposure without control over outcomes.
And Again—Why Are We Seeing New Scenarios Now?
The City’s long-range plans have consistently identified the Plaza as the preferred library location.
What has changed is not the site. It is the level of scrutiny.
Only after residents began asking hard questions about cost, financing, and risk did new scenarios emerge. If alternatives were truly viable and competitive, they should have been fully analyzed before voters were asked to approve decades of debt.
The Question Voters Deserve Answered
This is not about opposing a library. It is about understanding the full financial commitment being asked of residents.
Before approving long-term financing, voters deserve clear answers to three basic questions:
What happens if the money isn’t enough?
What happens if there’s extra?
Why does the City bear none of the financial risk, while homeowners bear all of it?
Until those answers are clear, approving the tax is not a vote for a library. It is a vote for financial uncertainty locked in for a generation.
If you agree, share widely on social media and share the blog with your neighbors.
Tuesday night’s City Council meeting on the proposed Transit-Oriented Development (TOD) library tax initiative felt less like civic deliberation and more like a three-ring circus.
Council members appeared unfamiliar with the very Citizens’ Initiative before them. Initiative organizers spoke confidently while glossing over foundational gaps. City staff filled airtime with conceptual slides. And notably absent were representatives from Related California, the development partner at the center of the proposal.
That absence matters.
Related’s founder and chairman emeritus, Stephen Ross, is a billionaire New York developer. Yet the company that stands to benefit most from this project was nowhere to be found to answer basic questions about cost, risk, construction logistics, or long-term obligations.
A Library Without a Plan
The Contra Costa County Librarian spoke briefly in support of a 20,000-square-foot library but offered no meaningful details about operations, staffing, parking, or how such a facility would function inside a six-story apartment building. These are not minor omissions. They are core issues.
Meanwhile, Citizens’ Initiative organizers—at peak form—rebranded the likely ballot measure as a Library Special Tax, urged immediate passage, and downplayed the inconvenient truth that no Disposition and Development Agreement (DDA) exists. There is also no finalized site, no construction contract, and no agreed-upon governance structure.
Without a DDA, everything about this project—construction sequencing, cost allocation, risk management, and City ownership of the first-floor condominium—is conceptual. That is not opinion; it is the position of Griffin Structures, the City’s own owner’s representative.
The $37 Million Question
Councilmember William Ktsanes raised a critical issue: the City’s General Plan calls for the library to be located in TOD C West. That is not incidental. The library is the anchor tenant in the proposed C West apartment building and the linchpin justifying roughly $37 million in bonds financed by parcel tax.
This is not simply a library project. It is the keystone of a long-planned downtown redevelopment vision and the capstone of the City’s Downtown General Plan.
And yet, despite that centrality, the City maintains it has no financial risk.
That claim does not withstand scrutiny.
Subsidy by Another Name
When the issue of subsidies arose, Councilmember Rebecca Saltzman was quick to state that the City is not subsidizing Related. Technically, that is true.
But functionally, the City’s $37 million or more in cash equity makes Related’s financing feasible now. Without that public investment, alternatives such as structured parking or additional units would produce weaker returns. This may not be a subsidy per se, but it decisively shifts risk onto taxpayers while improving the developer’s financial position.
Parking Logic That Defies Reality
The irony of the evening came when Griffin Structures argued that a parking garage would be required at the Stockton Avenue site, while simultaneously claiming no dedicated parking is needed at the most congested location in El Cerrito—Plaza Station TOD.
That defies lived experience.
The Stockton location already accommodates school buses and Veterans Building events without congestion. Fairmont Elementary is out of session 133 days a year, making Liberty and Stockton ideal for library parking during evenings, weekends, and summers. The TOD site offers none of that flexibility.
Even more telling, Griffin presented examples of 20,000-square-foot libraries in the Contra Costa County system—none of which could be built at the C West site. A library confined to the first floor of a six-story apartment building will have low ceilings, limited light, and the feel of a bank branch—not a civic landmark.
Timing, Control, and Why It Matters
The City now proposes to form a citizen financial impact committee—yet to be convened—and present findings on February 19, just weeks before deciding whether to place the measure on a June special election ballot or the November general election.
What is left unsaid is that this committee could be convened now, before any election, before ballot placement, and before taxpayers are asked to approve a tax with no fixed scope or cost.
The City Manager has chosen not to do that.
Waiting until after an election allows staff—not residents—to define assumptions, frame tradeoffs, and control outcomes. That is not transparency; it is sequencing designed to manage results.
June matters because the 50 percent plus one initiative, currently on the ballot for repeal, would restore the voter approval threshold for special taxes to 66⅔ percent, the long-standing standard for approving local tax increases. A June election allows the City to move forward on a new parcel tax before voters have fully weighed that threshold question.
The rush is not about libraries. It is about leverage.
Zero Skin in the Game
So here we are: a project with no binding agreements, no fixed costs, no parking plan, and no operational clarity—where the City bears zero downside risk.
The City gets a downtown showpiece. The developer gets a financeable project. Staff gets a completed General Plan vision.
Residents get the bill.
As a long-time El Cerrito resident, I am not opposed to libraries. I am opposed to being asked to approve a tax before the facts exist, under a timeline designed to limit scrutiny, and in a deal where the City has nothing to lose.
That is not a partnership. That is not good governance. And it is not a good deal for El Cerrito residents.
Call to Action
This process will not be slowed. The train has already left the station.
Residents are being asked to approve a new tax before there is a finalized site, a binding development agreement, a real construction budget, or a clear operating plan—and in a deal where the City bears no financial risk.
At this point, the only meaningful safeguard residents have is their vote.
Vote NO on another tax.
Vote no on a parcel tax that locks in permanent revenue first and answers questions later.
Vote no on a project where all the upside flows one way and all the risk flows to taxpayers Learn more at https://nomoreforevertax.org/
City Council supporters and library-initiative advocates have repeatedly said there is no handout to the developer—that the developer would simply add parking or housing to the El Cerrito Plaza project.
If that’s true, an obvious question follows:
Why is the library initiative structured as a parcel tax that allows the City to deliver roughly $30 million upfront—before a single library plan is finalized?
If the developer truly didn’t need city funding, the City would not need to front-load public money through a 30-year parcel tax. Fully financed projects come with clear plans, defined alternatives, and transparent tradeoffs. That is not what residents are seeing here.
A Plan With This Much Public Money Should Already Exist
If this were simply a choice between adding parking or housing, residents would already have seen at least two fully developed scenarios.
A plan with the library on the ground floor. A plan without the library, showing how housing or parking would be delivered instead.
Instead, voters are being asked to approve a long-term tax before any of those options are clearly defined, priced, or compared.
That sequence matters.
When public funding is truly supplemental, plans come first and funding follows. Here, funding is being requested before the plan exists, raising a legitimate concern that the tax itself is what makes the project financially workable.
Fact Box: How Upfront Bond Financing Works
When a city needs a large amount of money immediately, it does not wait 30 years to collect taxes.
First, voters approve a parcel tax. The tax creates a guaranteed revenue stream that lasts for decades.
Next, the City issues bonds right away. Using that future tax revenue, the City borrows a large lump sum—often tens of millions of dollars upfront.
Bond investors are repaid over time. Property owners pay the parcel tax every year, which goes toward repaying the borrowed principal and paying interest, which can equal or exceed the original amount borrowed over 30 years.
The money is available before a final plan exists. Bond proceeds can be spent immediately on design and engineering, site preparation, construction, and other project-related costs.
Why this matters: Upfront bond financing shifts financial risk from the developer to taxpayers. If costs rise, plans change, or the project underdelivers, the tax obligation remains.
Once bonds are issued, the parcel tax is no longer theoretical. It becomes a legally binding, long-term debt.
If the Project Penciled Out, This Wouldn’t Be Necessary
Supporters argue the developer would add parking or housing anyway. But if that were true, there would be no need for the City to step in with early-stage financing.
Projects that are financially viable on their own do not require taxpayers to assume risk before plans are finalized.
Whether labeled a handout or not, the effect is the same: public dollars stabilizing a private development.
The Plaza Was Always the Preferred Site—So Why the New Scenarios Now?
The City’s long-range planning documents have long identified the Plaza as the preferred library location.
What has changed is not the site. It’s the questions residents are asking.
Only after cost concerns and financing risks were raised did new scenarios emerge. If alternative sites or configurations were truly viable, they would have been evaluated before tying voters to a 30-year tax.
The timing suggests reaction, not planning.
The Question Voters Should Be Asking
This is not about whether El Cerrito deserves a modern library. Many residents agree that it does.
The real question is simpler:
If there is no developer subsidy, why does this project require a parcel tax that delivers tens of millions of dollars upfront—before plans are finalized, before alternatives are evaluated, and before residents know what they’re paying for?
Until that question is answered clearly, skepticism isn’t opposition. It’s responsible oversight.
El Cerrito residents are being asked to approve another permanent tax — again. This time it’s wrapped in the language of libraries and community investment. But the real driver isn’t a building. It’s a budget that is being steadily consumed by pension costs, City leadership has failed to confront.
El Cerrito residents are being told the City needs another permanent tax — this time framed around the library. But this is not really about books, buildings, or community space.
It is about a cost structure that City leadership has refused to fix.
For FY 2024–25, El Cerrito adopted a General Fund operating budget of approximately $52.3 million. Before a single service is delivered, a massive portion of that budget is already spoken for.
FACT BOX: EL CERRITO PENSION COSTS & BUDGET IMPACT
FY 2024–25 – Minimum Required Pension Payments
• Baseline annual CalPERS pension costs: $8.56 million
– Normal cost for current employees plus required pension components embedded in CalPERS rates
• Required annual UAL payment: $6.9 million
– Mandatory annual payment toward the unfunded actuarial liability
• Total minimum annual pension payments: $15.46 million
What Percentage of the Operating Budget Is This?
• General Fund operating budget: $52.3 million
• Annual pension payments: $15.46 million
Pension costs consume approximately 29.6% of the General Fund operating budget.
In plain terms: nearly 3 out of every 10 operating dollars go to pensions before paying for police, fire, street maintenance, parks, libraries, planning, or basic customer service.And it’s the real reason why there’s no senior center.
These Costs Are Additive — and Mandatory
The City will pay at least $8.56 million every year in baseline pension costs. In addition, it must make a required $6.9 million annual UAL payment.
These are not alternative costs. They are cumulative. And they must be paid every year.
Prepaying the UAL may reduce interest costs, but it does not eliminate future pension obligations. Unless staffing levels change, these costs continue to grow automatically.
This is not a revenue problem. It is a cost-structure problem. Instead of fixing what’s broken, the City keeps raising taxes—making El Cerrito less affordable for the people who already live here and less attractive to anyone considering buying a home, especially when entry costs like the Real Property Transfer Tax keep climbing.
When nearly 30% of the operating budget is locked into pensions:
• Flexibility disappears
• Services erode
• Maintenance is deferred
• Taxes become the default solution
Raising taxes without fixing the cost structure only pushes the bill onto residents.
This Is Why They’re Pushing Another Forever Tax
This tax push is not really about the library. The library can be improved for a fraction of the proposed tax measure through renovation, phased upgrades, or targeted capital investment. That option exists. It always has.
But modest library improvements do not solve a structural operating gap.
A permanent tax that can be increased at any time does solve their structural problem.
When pension costs consume nearly one-third of the operating budget — and staffing levels remain untouched — City leadership is left with a choice:
• Fix the cost structure, or
• Close the gap on residents’ backs
They have chosen the second.
Using the library as emotional cover to pass a forever tax is not leadership. It is avoidance.
Similar to previous taxes, they entice us with promises of desired projects such as a library, a senior center, reduced crime, and fire prevention, but in the end we receive none of what was promised. The money goes to cover pension costs.
El Cerrito Has Real Options — But Leadership Must Choose Them
Option 1: Rightsize Staffing Levels
Staffing levels, compensation, and classifications drive pension costs. If the City wants long-term stability, staffing must align with service demand, peer cities, and what residents can afford.
Option 2: Use the Improved Bond Rating Responsibly
The City’s improved bond rating can buy time — but only if paired with permanent cost corrections. Bonding cannot replace discipline.
The Bottom Line
This tax is not about books.
It is not about buildings.
It is about closing budget gaps on your back.
CALL TO ACTION
Residents should contact City Council and the City Manager and ask:
1. Why are nearly 30% of General Fund operating dollars committed to pension payments?
2. What staffing changes are planned to slow future pension growth?
3. Why is a permanent tax being proposed instead of structural reform?
CITY CONTACT INFORMATION
City Manager’s Office
citymanager@el-cerrito.org | (510) 215-4300
City Council
Mayor Gabe Quinto – gquinto@ci.el-cerrito.ca.us
Councilmember Lisa Motoyama – lmotoyama@ci.el-cerrito.ca.us
Mayor Pro Tem Rebecca Saltzman – rsaltzman@ci.el-cerrito.ca.us
Councilmember William Ktsanes – wktsanes@ci.el-cerrito.ca.us
Budgets reflect priorities. If residents do not demand better, the answer will always the same: pay more taxes, get less.
Pensions vs Core City Services
This chart shows how much of El Cerrito’s FY 2024–pension obligations consume 25 General Fund before services are delivered.
Library Myth vs Budget Reality
MYTH: The City needs a permanent tax to fund a better library.
REALITY: The library can be improved for a fraction of the proposed tax through renovation, phased upgrades, or targeted capital investment.
MYTH: This tax is about community amenities.
REALITY: The tax provides permanent revenue to backfill operating budget gaps caused by pension costs consuming nearly 30% of the General Fund.
This is not a revenue problem. It is a cost-structure
Instead of fixing what’s broken, the City keeps raising taxes—making El Cerrito less affordable for the people who already live here and less attractive to anyone considering buying a home, especially when entry costs like the Real Property Transfer Tax keep climbing.
Tomorrow, January 20, the City Council will accept certification of the Citizens Initiative Petition for the El Cerrito Library Initiative and, in the same meeting, present a Library Facility Update.
That alone should give residents pause.
As you’re pausing, consider this: None of those discussions change the core reality.
This initiative creates a permanent parcel tax—a forever tax—one that the City Council can raise without property owners consent.
An Interesting Scenario, Indeed
Isn’t this an interesting scenario?
We are having a public meeting about the library—its condition, its future, and multiple possible options—while City Council members and the City Manager have said all along that they are not involved in the initiative.
And yet:
The City is presenting cost ranges
The City is outlining scenarios
The City is recommending the next steps
The City is proposing a future Library Task Force
All while a tax initiative tied to that same library is already qualified for the ballot.
If City leadership truly has no role in the initiative, why is the City now shaping the conversation around costs, options, and process for the very project the initiative is designed to fund?
That contradiction matters.
The Process Is Flexible. The Tax Is Not.
Staff is recommending a community-based process, including the appointment of a Library Task Force as early as spring 2026, to discuss options and refine cost estimates.
But none of those discussions change the core reality.
This initiative creates a permanent parcel tax—a forever tax—one that the City Council can raise.
If the initiative passes in June, the tax begins in December—well before a library could be designed, permitted, funded, or built under any of the scenarios being discussed.
Residents will start paying while the City is still talking.
Follow the Money
We also know what happens when revenue reaches City Hall.
Once collected, money enters the City’s broader fiscal system—subject to competing priorities, budget pressures, and internal tradeoffs. In the absence of enforceable guardrails, as we have seen before, funds are not immune from being blended into the same financial structure as other revenues.
Promises made before the money arrives are easy. Accountability after the fact is much harder.
That is why the order of decisions matters.
Call to Action: Questions Residents Should Be Asking
Whether you choose to speak at tomorrow night’s meeting, submit written comments, or simply observe, residents should pause and ask themselves a few fundamental questions:
Will any of the library options being discussed actually change the tax initiative already headed to the ballot?
If so, how—specifically and in writing?
If not, why is public participation being framed as meaningful when the most consequential decision—the tax itself—has already been locked in?
Why should residents trust assurances from leaders who have repeatedly distorted facts, withheld underlying assumptions, and misled the very people they are supposed to serve?
Am I comfortable approving a permanent parcel tax that begins collecting in December, months before a library could realistically be built under any scenario?
If costs rise, timelines slip, or priorities change, who ultimately bears the risk: the City or residents?
These are not questions about whether libraries matter. There are questions about governance, credibility, and accountability.
Once a forever tax is in place, the leverage shifts permanently to property owners.
And when trust is demanded instead of earned, Napoleon is always right.
Share This With Your Community
If you found this analysis helpful, please share it on social media and send it to friends, neighbors, and family who live in El Cerrito.
These decisions affect every household in the city—and informed conversations only happen when information is shared.
Only after meaningful opposition emerged did El Cerrito finally release updated cost estimates for a new library. Now that the numbers are public, the headline is unmistakable:
The Plaza Station Transit-Oriented Development (TOD) library is now estimated to cost $37 million.
That figure, provided by consultant Griffin Structures, will be presented to the City Council on January 20. It represents a 75% increase from the $21 million estimate shared with Council in 2023, and far exceeds the $28 million figure circulated as recently as August 2025.
But the price increase has another consequence that has received far less attention — it dramatically increases the likelihood that the original 17-cent-per-square-foot parcel tax would need to rise – almost immediately.
A Higher Project Cost Means a Higher Tax Burden
The 17-cent parcel tax was framed around much lower project assumptions. A library now estimated at $37 million — with unresolved financing, leasing, and construction risks — almost certainly cannot be delivered under the original tax structure.
That matters because City Council has the authority to increase that parcel tax once approved.
In other words, while voters may be presented with a 17-cent figure at the ballot, the underlying cost escalation means that rate is unlikely to hold over time. The larger the project, the greater the pressure to raise the tax — without returning to voters for approval.
This is not speculation. It is a direct function of how parcel taxes and escalating capital costs work.
The Estimates — Released Late, Still Incomplete
According to the newly released staff report, Griffin Structures evaluated five options:
$10 million — renovate the existing 6,500-square-foot library
$29 million — rebuild and expand the existing library to 13,000 square feet
$29 million — renovate an existing building into a 20,000-square-foot library
$37 million — build a 20,000-square-foot library within the Plaza Station TOD
$43 million — build a new standalone 20,000-square-foot library on a new site
These numbers arrived only after public skepticism intensified — and even now, they are presented without full disclosure of assumptions, contingencies, or downside scenarios.
Parking, Assumptions, and What’s Left Out
Parking alone introduces millions in cost variation:
$6.4 million for a parking structure at the current library site
$4.7 million at a new standalone site
No dedicated parking assumed for the Plaza TOD option
Excluding parking lowers the headline price — but it does not eliminate the cost. It simply shifts it to residents, surrounding streets, and future policy decisions.
Again, assumptions matter. And assumptions have consequences.
And staff are recommending creating a task force to review options. Which one might wonder, shouldn’t this have been done in 2017, immediately after the measure B bond failed?
Transparency Before Taxes Rise
City staff will present the report at the January 20 City Council meeting. The agenda packet is now public. But key questions remain unanswered:
How sensitive is the project to further cost escalation?
What happens if grant funding is delayed or denied?
How much flexibility does Council have to raise the parcel tax — and under what conditions?
What protections exist for residents once the tax is approved?
When a project’s price tag grows by 75%, the risk to taxpayers grows with it — especially when elected officials retain the authority to increase the tax rate after the fact.
Residents are not being unreasonable by asking for clarity. They are being prudent.
Before any tax measure moves forward, voters deserve to understand not just the initial number on the ballot, but the real financial exposure that comes with it — and who controls that exposure once the election is over.
At the Tuesday, January 20, 2026 City Council meeting, expect a fair amount of congratulating.
There will likely be high-fives, back-patting, and reassuring statements about progress — particularly around the City’s summary of the 2025 National Community Survey (NCS), which shows an increase in overall confidence in City government.
According to the City’s published highlights, the percentage of residents expressing confidence rose from roughly 44 percent in 2022 to about 49 percent in 2025.
That improvement is worth acknowledging.
What’s harder to applaud is what hasn’t been shared — and what the City’s own chart quietly reveals.
What Residents Were Shown — and What They Weren’t
The City released a summary emphasizing improved confidence and satisfaction. What it did not release is the entire 2025 NCS report, including the full set of detailed tables that allow residents to understand how different aspects of community life are actually performing.
That distinction matters.
The chart summarizing Facets of Community Livability: Quality shows a clear pattern. Residents rate tangible services and physical amenities relatively well:
Parks and Recreation (78%)
Natural Environment (76%)
Utilities (76%)
Safety (74%)
Mobility (70%)
These are areas where outcomes are visible and experienced directly.
But ratings fall sharply when the focus shifts from services to connection, participation, and economic conditions.
Inclusivity, Engagement — and the Economy — Tell a Different Story
At the bottom of the chart sit two of the most consequential indicators of community health:
Economy: 50%
Inclusivity and Engagement: 49%
These are not peripheral measures. They speak directly to whether residents feel economically secure, included in decision-making, and meaningfully connected to their community.
A 50 percent rating on the economy suggests residents are deeply split on whether El Cerrito is providing the conditions for stability and opportunity. A sub-50 percent rating on inclusivity and engagement signals that many residents do not feel seen, heard, or involved — regardless of how well parks or utilities perform.
Those numbers deserve more attention than they are receiving.
Confidence Up Does Not Equal Inclusion Achieved
A 55 percent confidence rating still means nearly half of residents are unconvinced, uncertain, or dissatisfied. That is not a mandate. It is a caution flag.
Confidence can rise temporarily based on tone, messaging, or selective framing. Inclusivity and engagement, by contrast, are built over time through openness, transparency, and a willingness to share the full picture — especially when results are mixed.
When only the strongest scores are summarized and the lowest-rated areas are downplayed, it reinforces the sense that participation is managed rather than invited.
The Irony Is Hard to Miss
If inclusivity and engagement were truly improving, then full disclosure should be easy.
Instead, residents are once again presented with highlights without context — celebration without scrutiny. That approach undercuts the very outcomes the City says it wants to improve.
You cannot strengthen engagement by withholding information that would allow residents to engage meaningfully.
The Fix Is Simple — and Still Available
El Cerrito does not need spin. It needs sunlight.
If the City wants to turn rising confidence into genuine inclusivity, engagement, and economic credibility, the next step is obvious.
Call to Action: Release the entire 2025 National Community Survey report — including all detailed tables — so residents can see the full picture for themselves.
Engagement grows when information is shared, not curated.